Born as a soldierNo. 9 parkingChairman Chen Jinshui is well aware of the profound meaning of the art of conducting.In 2023, when the domestic industry market structure is so turbulent and competition trends become increasingly fierce, we decisively propose to make good use of the last 120 days of 2023 to coordinate and direct all major regions across the country to launchdecisive battle2023, the strategic decisive battle of "120 days of hard work".
decisive battle2023, "120 days of hard work", is the 120 days for the sales team to charge forward and overcome the enemy. It is to seize opportunities, seek advantages and avoid disadvantages, find the right direction, and make good positioning.120 days to amplify the brand's voice, enhance its influence, and maintain its reputation.
"Without the courage to break out of the cocoon, there will be no magnificence of turning into a butterfly! The 2023 "Strategic Decisive Battle" is a major battle of strategic significance. It is a battle to defend the market, a battle to attack tough marketing, a battle for protracted development, and a battle to boost everyone. It is about The company's status, honor and dignity in the industry give us an unshirkable responsibility, and we must resolutely win this decisive battle." With powerful words and inspiring mobilization, Chairman Chen Jinshui used the most sincere and firm words In reply, a mobilization order for a strategic decisive battle was issued to all the Nine Road people.
one,decisive battle"120 days of hard work" in 2023 to ensure the completion of annual mission targets.
It is necessary to carry out in-depth investigation of key projects, establish an analysis model for the customer procurement organization management, find breakthroughs at the source, and improve the accuracy of project promotion. Focus on special actions. againstSpecial action teams are established for large and extra-large projects, gather ideological consensus, strengthen responsibility, implement the main responsibilities of special work, and ensure the successful implementation of the project. Based on collaborative innovation, we achieve double growth in brand value.Learn war from war, flexibly adjust tactics according to regional market conditions, improve channel ports, strengthen channel construction, activate related resources, achieve double growth in brand value, win this market defense war quickly and effectively, and effectively complete annual marketing tasks.
two,decisive battleIn 2023, "120 days of hard work" will lay a solid foundation for next year's work.
Focus on key points, implement precise policies, and transform the thoughts of winning the war into ideals and beliefs, resolutely win this protracted battle for development. Be fully prepared for a protracted war, fully promote the research and development, production and sales of Jiulu's "fourth generation machine", spare no effort to pay close attention to quality, and effectively ensure the continuous improvement of design quality, manufacturing quality and service quality. Improve to ensure that new products reach the international advanced level in terms of technology, quality and service.
At the same time, this is also a 120-day test of the company's overall collaborative capabilities. It is necessary to achieve integrated linkage and cohesion to resolutely win this all-member support battle. The competition in sales is actually a confrontation between the comprehensive capabilities of the enterprise system and requires coordination across the entire value chain. The key to success or failure lies in implementation, and execution is the key. It must be communicated at all levels, everyone knows, and everyone participates. All departments must be a solid backing for the sales team, and all thoughts and actions must be closely related to achieving sales targets. We must consider strategic, operational, and tactical issues as a whole, and we must resolutely win this all-team boost war.
3. Decisive battle2023, "120 days of hard work", why fight? Where is the war headed? How to fight?
The main direction of attack is to smelt the team and build a marketing vanguard;Give full play to the marketing talent training mechanism of Huangpu Military Academy's "General Camp" and send "sales novices" to the "Whampoa Military Academy" to create a group of elite soldiers through a systematic talent replication and training system, and then select the best from the elite soldiers A group of generals are selected by selecting the best, and a team of elite marketing soldiers is forged through repeated cycles.
Strengthening "internal coordination" to release "aggregation effect" will be the decisive policy strategy;Everyone has targets and everyone is under pressure. It is necessary to strengthen the internal and external linkage mechanism between online marketing and large areas, connect the rear to the front, and implement targeted and precise support. Forming an integrated linkage, cohesive force, precise energy release, and a collective effect of defeating the enemy, pointing the way forward for winning the marketing battlefield and the road to success.
Take accurate project pricing, effectively plug leaks and reduce losses, and strive to increase benefits as tactical actions;Make every effort to promote accurate product cost accounting, establish a project quotation mechanism, and make good use of product cost and profit data models. Randomly calculate the cost and profit of the company's products, improve product pricing levels, satisfy customers to the maximum extent according to the different needs of users, adopt differentiated pricing methods, guide sales orders in a timely manner, eliminate various loopholes in the sales process due to price blockage, and open with gravityVertical circulation three-dimensional garagemarket.
Kunpeng spreads its wings ninety thousand miles, working together to move Mount Tai. Decisive Battle 2023 "One Hundred and Twenty Days". Under the company's call, all regions/offices took quick action, established the determination and belief to fight a big battle, fight a tough battle, and win the battle, and actively invested in the market to achieve The market goes deeper, the projects go closer to the heart, and the performance goes deeper. We must stay firm on the goal and never relax, and concentrate on winning the order.
All officers and soldiers of Jiulu will unite as one to overcome difficulties and defeat the enemy, based on channel construction, with the 2023 version of the basic assessment as the main line, and with the completion of annual performance goals as the core.
The "120 Days of Daqian" will be the final victory in 2023, vowing to protect the honor of the nine routes and never withdraw our troops until we win complete victory!
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